It’s not often that we share our full story and what goes on behind the scenes at TRACE. When The Loop HK asked our co-founder Tracy for an interview, we were excited and humbled to tell our story as a modern jade jewelry brand. The Loop HK is an online lifestyle news site about the best of Hong Kong. This recent interview with Tracy was part of their Next Up series on game changers and up-and-coming entrepreneurs in our home city. From fashion designers to tech startup founders, the interviewees are made up of a diverse group of minds behind unique and growing brands. It was interesting to condense our story into just a few questions. For example, we are...
Best wishes to you and your family in the Year of the Dog! If you have been following us on social media and our newsletter, you would know about the launch of our Garland bracelet. It's the perfect good luck charm for the Lunar New Year, as well as a lovely gift for the favorite people in your lives.
When we launched our brand TRACE, we intended to experiment with jadeite jade in elegant, easy-to-wear designs. We never expected to see such a positive reception to our jewelry in so many parts of the world! We aim to continue to keep pushing the envelope in jade jewelry design in the new year...
We are so honored to be selected as some of the recommended rose gold bridal jewelry in My Hong Kong Wedding. The publication is a free printed magazine that offers inspiration on all things bridal, including gowns, photography, jewels, and venues.
Last Friday we hosted a pop-up event in a charming café, Jouer Atelier. The whimsical yet elegant décor was the perfect setting for us to showcase our minimal jade jewelry. We invited VIPs in our community to join us for a relaxed afternoon. While trying on our jade jewelry designs, they also had a taste of the delicious canapés by Jouer. Here are some highlights from the event!
