TRACE x Jouer: Hong Kong Jewelry Pop-Up


TRACE x Jouer: Hong Kong Jewelry Pop-Up

Last Friday we hosted a pop-up event in a charming café, Jouer Atelier. The whimsical yet elegant décor was the perfect setting for us to showcase our minimal jade jewelry.

We invited VIPs in our community to join us for a relaxed afternoon. While trying on our jade jewelry designs, they also had a taste of the delicious canapés by Jouer. Here are some highlights from the event!

Colorful jade rings in rose gold and Jouer's signature macarons

Minimal jewelry display – TRACE modern jade designs

We curated a variety of jade bangles to display at the pop-up, and we had a happy customer bring home a much-coveted Theresa lavender jade bangle. She already owns a smokey green bangle, and is looking forward to letting her bangles jingle together! Even more amazing is that her name is also Theresa – the bangle was definitely calling her name.

Jade bangles by TRACE – Minimal jade jewelry designs at tracejade.com

Props stylist and fashionista Samantha @samishome came by to try on our pieces. She loved the necklaces in yellow gold against her tanned complexion from her latest Bali trip!

@samishome at TRACE jade jewelry pop up

Talented photographers Laura @lauralaviani, Karen @k_a_r_e_n_g, Thomas @thomas_fung all gathered together for some Instagram-ready moments.

The star of the evening was our youngest special guest, Serene. This adorable little one is the namesake behind our Serene jade bracelet.

Hong Kong jewelry pop up – TRACE jade at Jouer in Wan Chai

Designer and blogger Little Laws also stopped by, and after trying on different combinations she chose an Allie jade ring in Mint. It seemed that she was already drawn to the fresh green jade, since her two-toned nails included a similar color.

Little Laws trying on jade rings with TRACE jade jewelry

Our guests were able to lounge around and mingle on that beautiful Friday evening. Jouer designed a set of special mini macarons inspired by our newest Candy Stack rings. The macarons reflected our new rings down to the last detail – from the colored filling to the rose gold dust.

Aside from the custom macarons, Jouer also fed our guests with new mini cakes and savory bites, and kept everyone plenty happy with bubbly prosecco and fine wines. Thanks to Anne and her amazing team for putting together the menu and for making us all feel at home!

Also, thank you to our special guests for joining us at our pop up store. We loved seeing your happy faces and hearing your feedback on our designs. We just can't wait to host our next event soon!

Jouer custom macarons to match with TRACE jade rings

Pop Up Jewelry Store in Hong Kong – TRACE jade jewelry

Abstract light from chandelier – Jouer Atelier