In the Press: Featured on The Loop HK

In the Press: Featured on The Loop HK

It’s not often that we share our full story and what goes on behind the scenes at TRACE. When The Loop HK asked our co-founder Tracy for an interview, we were excited and humbled to tell our story as a modern jade jewelry brand.

The Loop HK is an online lifestyle news site about the best of Hong Kong. This recent interview with Tracy was part of their Next Up series on game changers and up-and-coming entrepreneurs in our home city. From fashion designers to tech startup founders, the interviewees are made up of a diverse group of minds behind unique and growing brands.

It was interesting to condense our story into just a few questions. For example, we are frequently asked about how we got started when telling people about our jewelry brand. On the other hand, talking about the future of our business reminded us of our mission.

Jade is an important part of our founders’ family as well as in Chinese culture, and we hope to keep pushing the limits and spreading the beauty of jade to audiences all over the world.

Have a quick read of the feature at The Loop HK by Leanne Mirandilla.

Tracy was wearing the Bonnie earrings and Avery necklace, both made of green jade in white gold. The Bonnie earrings were part of the Cushion Collection mentioned in the interview.


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