Happy Thanksgiving weekend!
Last Sunday we had the pleasure of hosting a private showroom to display our current jade jewelry pieces to our VIPs, friends, and family. The event was a collaboration with French handbag and leathergoods brand Just Campagne, which, like us, is a family-run business.
The event had a massive turnout, and we were happy to see the interest in TRACE and in our collaborators, Just Campagne!
Keep reading for more about this event, and for a little gift as our appreciation to our fans...
Telling the jade story
One comment we received the most was, "wow, I didn't know that jade came in so many colors!"
Yes indeed, there are many different colors of jade. The colors we carry in our online shop are various shades of green and light lavender. At the pop-up we also showcased some jade pieces that are yellow, white, or black! These will be rolled out on our online jewelry shop over the Christmas holiday season... stay tuned!
At the pop-up showroom, our guests were able to try on our jade jewelry, carefully designed and curated with a younger audience in mind. Jade has a reputation as such an ornate and elegant stone, and people often relate it to an older, more traditional style. We at TRACE have given the precious stone a fresher look with our simple, minimalistic designs.
Colors make the world go round
Our pop-up collaborators Just Campagne have a great story to tell too.
Since 1989, the brand has been making high quality bags, baskets, accessories, and leather goods entirely in France. The cool part is that each single product is totally customizable – from the interior to exterior, and even to the stitching. There seems to be an endless number of combinations one can create.
Our favorite color would be the vibrant yellow "mimosa" hue in the top feature photo, which goes so well with our yellow jade bangle!
We are so happy to have worked with Célia, the daughter of the founder of Just Campagne. The values of their brand as a pioneer of the affordable luxury segment and having been a family-run business really strike a chord with us!
We were also really grateful to ours sponsors for the event's refreshments! Thanks so much to Solovino for the fine Italian wines and Jouer for the sweet and savory bites, and of course for keeping our bellies happy.
Solovino, meaning "one wine" in Italian, is a leading importer of Brunello di Montalcino in Hong Kong. The founders behind the company began with bringing the red wine from Montalcino to Hong Kong, and have now expanded their portfolio to other select wines from other Italian regions. At the pop-up, they featured their lighter-colored wines such as the Garda Rosé Brut and Langhe Favorita.
Jouer, meaning "to play" in French, is a lifestyle concept integrating art and design with food and beverage. The café and catering specialist is known for their mini French macarons with innovative flavors, including Chinese Vinegar and Ginger, Horlicks, Salted Lime 7-up, etc. We love seeing the Hong Kong influence in their flavors, a perfect way to celebrate the fabulous city we call home!
Continue our heritage
To see more images of our special event, check out our Facebook gallery.
This was just the beginning – as we expand our jewelry collection, we will continue to host pop-up events so you can see and try for yourself. Though we are based in Hong Kong, we would love to meet our fans all around the world, so let us know if you would like for us to come to you!
And here's what you have been waiting for – a gift to you for Thanksgiving. Until Sunday November 27th, we have a limited time discount for 10%. Call it a holiday sale, or Black Friday sale, or We Love You sale, just use code HERITAGE at check out!